Name: Building Brand Trust in a Digital Age
Start: 2025-06-17T11:00:00-04:00
End: 2025-06-17T11:45:00-04:00
Location: The Mastercard Villa

Register

📍The Mastercard Villa

Tuesday, June 17th, 2025

11:00am - 11:45am CEST

As technology accelerates, brands are reimagining how they connect with communities—focusing on authenticity. By tapping into cultural moments, brands are not just earning attention, they're earning trust and loyalty.

Join Axios at The Mastercard Villa in Cannes, France for conversations with tech executives and marketing leaders exploring how these partnerships are reshaping brand strategy, strengthening community engagement, and building long-term trust in an increasingly digital world.

Axios' media correspondent Sara Fischer and media reporter Kerry Flynn will host one-on-one conversations with:

Kevin Mayer

Co-founder & Co-CEO, Candle Media

Raja Rajamannar

Chief Marketing & Communications Officer, Mastercard

View From the Top segment

Emma Tucker

Editor-in-Chief, The Wall Street Journal

Agenda:

3:30pm CEST | Doors open
4:00 CEST |
5:00pm CEST | Seated roundtable discussion ends

As younger consumers crave simpler times, trends from the ’90s and early 2000s are returning to the limelight—driving a wave of nostalgia-fueled spending. From legacy brands experiencing a revival to the resurgence of retro tech, food, fashion and entertainment, companies are tapping into throwback culture to attract younger audiences and boost relevance in a digital world.

Join Axios in Cannes, France, for an Expert Voices lunch roundtable discussion exploring how brands are harnessing nostalgia to connect with Gen Alpha, Gen Z and Millennial consumers, reimagine products, and fuel the next trend cycle.

11:00 a.m. - 11:30 a.m. CEST | Networking
11:30 a.m. - 12:30 p.m. CEST | Seated Lunch Discussion